Having people organically discovering your content is an important way to grow your audience, and it's one of the important things that your Cereal site will do for you over time. You may heard of phrases like Search Engine Optimization (SEO), or have heard talk about how important keywords are to your brand. In this article, we'll focus on the clear and meaningful things you can do within Cereal to make sure you are best positioned for organic discovery on search engines.
1. Set Up your Site Info
This step one should be easy to knock out, after all it's the first thing you do when you start your Cereal site! Specifically, Site Title and Site Description are two fields that will be returned with every single page of your Cereal site, in the "Meta Data" of the page, which is used by search engines like Google to decide how to label your content (and its relevance to the user that performed the search), and by platforms like Twitter or LinkedIn in labeling the link card when you share a link to your site.
The key to this is to be clear, succinct, and make sure to call out your brand name.
2. Links should be words
Which link would you rather click on to learn more about yoga from a creator you're not yet familiar with: "yoga-for-beginners" or "8d8309gik4hkcu4o5ih"? Hopefully that's an easy one. What makes sense for people makes sense for search engines too. The more clear and relevant the title of your post, your video, and your link is, the better. Cereal does this for creators automatically, with the option for you to overwrite it. Link names are displayed on each Post, Series, Collection, and Page as the "Post URL" field. Simply click the "Customize URL" button to unlock the field and make it your own.
3. Use a Clear Post Excerpt
The Post Excerpt is a field that's available on Video posts. Think of this field as the "summary" field, which is used by platforms to determine what the show when you share the link to the post, or search engines as an option for a description for the page. This is generated automatically as a truncated version of your post description, but should be edited for clarity.
3. Cross Link Appropriately
A great way to build up a reputation as a high quality content site, is to have other high quality sites vouch for you. That means other sites, news sources, or other creators you collaborate with linking to your site. This is one area to be careful with, as low quality site links or spamming platforms with your link will have the opposite impact, and can reduce your ranking on search engines (not to mention diminish trust from your audience).
The best thing to do as a growing creator will be to have your collaborations with other creators cross linked between your site and theirs, building a positive link web over time.
4. Post relevant content consistently
What's good for audiences tends to be good for being discovered by new audiences. So this step is an ongoing, never ending step (kinda like running up the endless staircase in the Mushroom Castle from Super Mario 64). Search engines will favor high quality, relevant content created over time, and a creator that keeps delivering to their audience will see the same favor with their fans.